Always kind of US Soccer to take TSG’s calls. We had a chance a few days ago to chat with them for a bit on a variety of topics.
One topic that we brushed on more from a conversational perspective and less from an official statement of USSF is how the growth of soccer manifests itself in the coming years…and we learned something new as we meandered through that one.
Part of reason we asked the question was because we were about to publish our ways to improve ESPN article.
Here’s how it went down:
What is most important to the growth of soccer to the mass audience in America: brand advertisers, gate attendance, television viewing or other? While they all go hand-in-hand–if you had to pick one that you could have/increase–which would it be and why?
TSG’s contention is that ESPN more than any other entity will have the single biggest say on how soccer grows in the coming decade.
The Gist from USSF:
USSF general message was this:
ESPN as an outlet to follow the game is important. The game is going to grow now and ESPN recognizes the growing fan base across the country.
The coverage of soccer and the interest level now is huge and ESPN is one of its the biggest vehicle and will be a big part of the growth in the next 10 years.
Also, Univision–don’t forget about Univision as well. There is a huge Hispanic market developing.
Actually, a big driver of growth for US soccer is coming from the Hispanic market. Many fans are now not just fans of one national team. It’s not uncommon to hear from a fan, “I’m a fan of US Soccer and Honduras.”
“I’m a fan of US Soccer and Costa Rica.” Guatemala and Mexico as well.
There are a large number of Hispanic fans being converted to the US Soccer market and this is a huge opportunity that Univision realizes.
Wow, learned something new on that one. Thanks USSF. Next up for TSG? Reach out to Univision….