TSG learned something new last week when we talked to US Soccer about a growing part of the USMNT fan base. That segment? The Hispanic fan who roots for a Mexico, a Honduras or a Costa Rica and the United States. More than interesting to us.
USSF sent us a few more stats here that, frankly, blew our mind.
A couple may be of interest:
• The broadcast of the USA vs. Brazil Confederations Cup Final on Univision beat both of Telemundo’s primetime telecasts of the Mexican national team friendly games the week before (Guatemala on Wednesday night and Venezuela on Sunday night) in both Adults 18-49 and Men 18-49.
• Univision’s delivery on the USA vs. Brazil match was approximately 75 percent of ESPN’s in households and all key demos, which is pretty remarkable given the relatively small size of the U.S. Hispanic population versus that of the non-Hispanic population.
• Also, the ratings for the first qualifying match between the U.S. and Mexico held in Columbus, Ohio, was seen in its entirety or in part by 10.7 million viewers on Univision. That was the most-watched sports event ever on Spanish-language television.
• The audience on Spanish-language television far outpaced ESPN2′s English telecast. Still, the 1.2 million people who watched on ESPN2 was the largest audience for any of the 26 qualifying matches the network has shown dating back to 2001, Nielsen said.