Some “Wow” Stats from US Soccer on Growth

TSG learned something new last week when we talked to US Soccer about a growing part of the USMNT fan base. That segment? The Hispanic fan who roots for a Mexico, a Honduras or a Costa Rica and the United States. More than interesting to us.

Still one of my favorite soccer pics of this year...HDC, January.

USSF sent us a few more stats here that, frankly, blew our mind.

A couple may be of interest:

• The broadcast of the USA vs. Brazil Confederations Cup Final on Univision beat both of Telemundo’s primetime telecasts of the Mexican national team friendly games the week before (Guatemala on Wednesday night and Venezuela on Sunday night) in both Adults 18-49 and Men 18-49.

• Univision’s delivery on the USA vs. Brazil match was approximately 75 percent of ESPN’s in households and all key demos, which is pretty remarkable given the relatively small size of the U.S. Hispanic population versus that of the non-Hispanic population.

• Also, the ratings for the first qualifying match between the U.S. and Mexico held in Columbus, Ohio, was seen in its entirety or in part by 10.7 million viewers on Univision. That was the most-watched sports event ever on Spanish-language television.

• The audience on Spanish-language television far outpaced ESPN2′s English telecast. Still, the 1.2 million people who watched on ESPN2 was the largest audience for any of the 26 qualifying matches the network has shown dating back to 2001, Nielsen said.

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6 responses to this post.

  1. Posted by kaya on 2010/04/05 at 2:19 PM

    Does that have any impact on my wait for the day when I desperately flip to ESPN2 hoping to find “the game” on and instead find bowling/competitive eating/poker?

    Reply

    • Posted by matthewsf on 2010/04/05 at 2:36 PM

      Nope!

      But if anything larger numbers are always better for offsetting production costs.

      These numbers blow me away.

      A 10.7 on Unision and .2 for the EPL on ESPN…that’s just amazing…

      Reply

  2. Posted by Rick on 2010/04/05 at 2:34 PM

    These numbers just tell me that Spanish-speaking fans know and enjoy good soccer, and they recognize that US Soccer has improved. That, or they just enjoy seeing gringos getting beaten.

    I’d also mention that a lot of American fans speak Spanish, and often tune in to Univision to watch games, depending on who’s announcing on ESPN2 (usually). I think American commentating has improved, but for the most part I find the Univision announcers to be surprisingly fair in their announcing of USA games, and far more insightful, at least from the standpoint of strategy and tactics.

    Reply

    • Posted by matthewsf on 2010/04/05 at 2:41 PM

      Rick — agreed on your #2 point…but wouldn’t some of the bigger networks be paying attention to that then?

      Reply

    • Posted by Kevin on 2010/04/05 at 8:37 PM

      Univision does a great job, but, if I remember right, telefutura is incredibly biased.

      Reply

  3. Posted by Milad on 2010/04/06 at 11:09 PM

    The numbers for the USA-Mexico telecast dont show anything regarding the fan base comparison.

    The USA-Brazil game was a Cup final which involved the most beloved team in the World, Brazil. The ratings would naturally far outdo that of a friendly between Mexico and a non-competitive team.

    In my honest opinion, these stats are worthless

    Reply

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