It’s really just Soccernet in my book that’s not doing coverage justice.
ESPN scores, in our opinion, with a superb human interest commercial for the World Cup.
We actually have been chatting back and forth with their video makers and asked the question, “Can’t you guys use something other than U2 audio in these things?”
The answer: “Regarding U2, the U2 World Cup relationship is an extension from the successful World Cup 2006 campaign and broader details may be discussed in the future.”
Looks like Bono will be around for awhile.
We’ll also try to get our hands on a certain Landon Donovan copier machine Sportscenter commercial that was pre-aired before it was suppose to be.