First, your champion here is Nick Kern. Way…way…back in September, Nick sent us an email (below) about the need for US Soccer to replace their crest. We fired up the “Get-Fired-Up” machine–or you know the anti Dimitar-Berbatov-machine whatever you prefer–and gained a whole slew of valuable commentary. Nick even did a powerpoint.
And then Bob Bradley-Jurgen Klinsmann happened.
The the October friendlies and TSG Interview Week. And then the entire USSF machine got usurped by the World Cup bid process.
…and Nick…and you…waited. We did speak to USSF and they said that whatever the TSG audience put together the marketing team would look at.
So today…finally…TSG on behalf of Nick Kern and our audience will submit the following brief .ppt to USSF and see where it goes (and diligently follow-up). We’ll ask for written feedback including a potential roadmap to a new crest…and TSG will ask that they consult Nick Kern who so fervently followed up with TSG for the past three months.
It’s not like they have a World Cup to prepar….forget I said that.
Thanks for your patience Nick…and everyone.
From September 7, 2010…
Love receiving reader emails. Today, this one was funny, on point and made me think, “Yes, Nick, you’re right….unless Nike owns the rights to the old one.”
A plea from TSG reader named Nick. Should we rev up the TSG Stir-It-Up Machine?
I’m a loyal reader and first time emailer. As the on the field product continues to get better, one thing about the program continues to bug me….
The current logo (right) was adopted in the early 90’s and, as far as I can tell, was developed into a modern badge by 1995. “Saved by the Bell: The College Years” made it abundantly clear that Zach Morris and AC Slater had no place outside of the late 80’s/early 90’s and I feel similarly about our current badge.
The old style pentagonal soccer ball with the implied motion of a “vapor trail” is what bothers me the most. I’m happy that US Soccer restrained themselves from having the ball rip through a net or asteroid field, but it still looks ridiculous. The “US” font style also looks a dated (and not dated in the timeless classic sort of way.) Also, why not “USA”? Seems a bit informal to go “US”. Blue/White stripes (vs. Red/White stripes) and the triple star formation are not objectionable, but still somewhat of a WTF for me.
What should a proper badge look like? The 1950 version was far superior given its simplicity and classic look. A simple “USA”. The stripes are actually red and white bear some resemblance to another symbol of our great nation. It’s not as if US Soccer completely forgot about the badge either. They again saw the light of day when Nike got throwbacky on us in 2003, 2004, and most recently, in 2006. Hopefully, the older badget or one of similar quality would inspire better and more consistent uniforms from our friends in Eugene.
I ask you, TSG…scratch that, I *implore* you to lead a campaign to change the future of American soccer. I know I can’t do it alone. I need you. Your country needs you.
Can we make it happen?! Who’s with me….