Archive for the ‘Corporate’ Category

Swoosh: Just Ask It…Need Your Thoughts…

Hey TSG community.

Better than Gatorade?

We need your help…so that we can provide some excellent content for you, content that you actually want.

TSG was speaking with good folks just east of Cannon Beach, Oregon (or “Goonies” beach if you prefer)….that would be Nike.

No, no, no…we’re not going to get a special addition shinguard made for Stu….at least not just yet. Wait..that’s a good idea.

We were discussing kits, equipment and World Cup plans, but we halted our discussion on compelling angles for columns because we wanted to reach out to you.

What do you want to know about Nike and soccer, specifically World Cup-wise?

Want to know about production on the new jerseys? Want to know about how the new cleats stack up on South African pitches?

Let us know. You can throw some humorous questions in the commentary below, but do try and offer some original or heady ones.

Also, send this story around…..let’s get as broad a reach as possible.

….we can confirm that Wayne Rooney’s insoles will not be made with glass…actually I didn’t ask them that one.

The Big Pat On The Back To…..You

Well done TSG Community.....(photo courtesy: Matt Mathai)

A rousing and heartfelt thank you to our community and audience. The Shin Guardian officially turned 6 months old over the weekend. Once again, here was our very first piece.

We’re celebrating our 6-month this week by being down at US Soccer January Player’s Camp at the Home Depot Center. If I suggested that we would even be celebrating a 6-month, let alone celebrating by interviewing Dax McCarty when we started…well lying wouldn’t be too strong a word.

It is a tribute to our community and your continued galvanizing commentary that not only have we sprouted so fast, but we’ve maintained the quality of commentary on our site–at least in the comments section.

So bear with us as we offer a few thank you’s:

• To Dan, Nick and the entire Free Beer Movement contingent, thanks for taking an early interest to our publication and always lending a valuable piece of data, commentary or suggestion. Thank you.

• To Neil, Michael, and everyone at the United States Soccer Federation, for working with us and bearing with us as we harangued and barraged you with questions….and always responding to those in a timely manner. A shout out to Sunil Gulati himself for being quick with replies to our inquiries as well.

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TSG Exec Plan: World Cup Coverage Schematic

Prodded on by some reader comments yesterday, TSG wanted to run our proposed World Cup coverage planning by our esteemed community. Pretty simple stuff and obviously skip to the soccer columns right now if you like….

Here you go: The completely non-top secret schematic to World Cup coverage….highly, uh, confidential.

A simple diagram below: Basically an inverse pyramid whereby the quality and quantity is obviously focused on the USMNT.

As you move down the pyramid the depth and quantity of the coverage reduces. The circle just represents writing on whatever the author feels like. Whereas coverage within the pyramid has to be somewhat structurally similar–previews should follow a similar format from one group to the next–the circle denotes just writing whatever the heck you feel like.

Thoughts? Other features you like? Some other ideas as well:

• A sidebar that has links on a game by game basis so readers can comment as the game is in action.

• Features on jerseys, kits, and country soccer histories.

• Guest commentary from our readers or other selected writers….

TSG (Confidential)...completely not confidential mind you....

Thank you American Outlaws!

My brother and I want to give a really loud “Let’s go US!” to the American Outlaws for selecting us as USMNT commentary for their fan club supporters.

TSG got an email two month ago from Justin Brunken who fronts the up-and-coming supporter club. Brunken was appreciative of our commentary and a phenomenal spokesman for his group–he certainly conveyed the sincerity of their support for the USMNT. Mark, on our side, and Justin got it going and voila.

Check out the American Outlaws and check out where we’ll be appearing.

More importantly check Sunil Gulati addressing the support group before the Honduras game in Chicago in June of this year.

(Holy smokes, guys, I just got goosebumps watching this! Thanks!)

Calling All Soccer Moms

Calling all soccer moms: TSG wants to do a mother’s day pictorial. Are you a mom or do you have a pic of your mother and you playing or taking in a bit of soccer. We want it for that special day.

Email Matthew@theshinguardian.com, Subject: Mother’s day special


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