Posts Tagged ‘Nike’

The Beautiful Game: Onyewu Laces Up, Saves Lives

TSG’s The Beautiful Game series explores how soccer makes a difference around the globe.

USMNT’s own Oguchi Onyewu appeared on Good Morning America today to promote the partnership forged by Nike and (RED) to fight AIDS in Africa. His appearance and the launch of the Lace Up. Save Lives. campaign coincided with World AIDS Day. In addition to Gooch’s support of the initiative, players from around the world are supporting the campaign including fellow USMNTer Clint Dempsey.

The video of the appearance can be seen here: Oguchi Onyewu on GMA.

Be sure to watch to the end of the video as host Robin Roberts asks Gooch about his prospects of playing in the World Cup this coming summer. The best that can be said about Onyewu’s multi-part response is that he is (very) cautiously optimistic as he states, “I am confident that hopefully I will get the opportunity [to play in the World Cup].”

(RED) is an idea and “a business model created to raise awareness and money for the Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold goes directly to the Global Fund to invest in African AIDS programs, with a focus on women and children.”

(RED)’s partnership with Nike produced a pair of red shoe laces for Nike to sell to support the cause. According to Nike, “One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund…which funds AIDS programs…and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.”

As soccer is truly the global game it has the ability to make an impact in all corners of the world on a variety of issues including homelessness, education, disability and now AIDS. Yet another reason to love this game.

Follow

Get every new post delivered to your Inbox.

Join 252 other followers