Recent front office moves, (Portland firing John Spencer, DCU gaining new ownership) have created public communication from the teams from front offices where the word “brand” has been used to refer to the entity. For example, instead of Portland Timbers “club,” it was referred to by Merritt Paulson in his presser this week as the Portland Timbers “brand.”
Some argue that the word “brand” makes the entity “impersonal, or inaccessible” to fans. Others argue that the word “brand” is a positive in that it insures a full positive experience for the fan, beyond just the product put on the field. But do fans really care?
How do you feel about the word selection of “brand?”
*Note: The results of this poll needed to be taken with a grain of salt as we are reaching a certain demographic of fans on this publication.